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It's no surprise, then, that Charles David's ad with the three women resting on each other was criticized by some as insinuating lesbianism. "Gay vague" advertising, a phrase coined by Wilke, is popular with high-fashion companies. But Taylor of Charles David insisted that the company's ad had no underlying message, and that the company is neither for or against homosexuality. "Our jimmy choo shoes are for women, and the more women we can show in one image, the better," Taylor said, adding that Charles David prefers to view the company's ads as more sensual than sexual. "Our clients are between the ages of 18 and 34. They are very self-aware, assertive in nature, like to feel feminine and want to have a good time. Sexuality doesn't offend them, because it's part of their being." The company's ads are designed in-house and are intended to be visually beautiful and show Chin David's products in a sophisticated, stylized was according to Taylor. "We're not out to shock people," she said. "We didn't anticipate people being offended. It was shock in reverse." Other companies, such as Candie's and Volatile, on the other hand, purposely and admittedly try to grab the attention of readers by shocking them. And what has more shock potential than sex? So, as marketing departments compete for consumers' attention, the amount of sexual advertising increases and the bar marking what's acceptable continues to be tested and raised. "The jimmy shoes industry is a tough industry to be in," said Steven Ash, managing partner of Volatile. "It's a mature industry. Any business you get, you're literally stealing from someone else. To survive, you've got to do something spectacular. "There's something to be said about raw shock value," he continued. "The Calvin Klein ad with young boys in underwear was torn down very quickly, but it made world news for three nights." Wilke cited Benetton, Diesel and Jean Paul Gaultier as other examples of companies that have made names for themselves by inviting censorship. Candie's and Volatile are two brands that unabashedly strive to produce provocative advertising because they are teen-oriented brands. Ash said Volatile's ads geared toward this younger generation need to be eye-catching, because "we're looking at, the short-attention-span group," he said. "A lot of stimuli is competing for their senses."Wow,you wear the ysl shoes . The trick, according to Cole, is to be one of the two or three pages his clients will remember in a magazine. Has anyone forgotten the image of Jenny McCarthy sitting on a toilet in her Candie's, or Alyssa Milano opening a medicine cabinet that overflows with condoms? "We don't want to give [the young female consumer] something boring," Cole explained. "We want to relate to her, to intrigue her."