Canalblog
Editer l'article Suivre ce blog Administration + Créer mon blog
Publicité
lady baby
19 avril 2010

THE TIMES FT

These are among the fascinating issues of business strategy which are detailed in this year's The Times 100 . This specialist guide for students of business and economics is now in its third edition and boasts a collection of inside stories from more than 50 major organisations. The case studies, aimed at assisting the teaching of GCSE A level and GNVQ business studies syllabuses, range from Bass explaining how it developed a global strategy to ICI detailing a project to turn waste to wealth. Akzo Nobel takes students into the tricky exercise of balancing corporate and product branding, while Nationwide explains the thinking behind its sponsorship of the football league.

The result was a mini-series of adverts - inspired by the romantic tension then used by television series such as Dallas and Moonlighting . Six years later, Gold Blend's market share was back up to 9 per cent and one in three television viewers remembered the advertisement.

Dr Martens' entry details the company's battle to stay a step ahead of the fashion footwear market - and to rely on nostalgic affection for its steel toe-capped boot.

It also admits it suffered severe supply problems four years ago after the success of its marketing was creating demand with which the factories could not cope. Orders were lost, and at one point only 40 per cent of manolo blahnik were being made on time - leading to a meltdown in staff morale and stressed relations with its clients. It details how it introduced a computerised production system that better co-ordinated the arrival of raw materials with production patterns. By freezing all new manolo shoes orders, it had worked its way through the backlog and finally managed a complete recovery within three years.

The idea behind The Times 100 is to give students up-to-date information that can be used alongside the textbooks so that they can understand an ever-changing business world.

Dave Needham from Nottingham Trent University, one of the authors, said: 'With business studies, the curriculum changes only every few years - but business changes all the time.

'The quality of teaching is detemined by the availability of resources and how well they keep up to date in the business world and The Times 100 simply supplies teachers with the wherewithal to do that.'

The pack comes with a study guide, showing how each company's entry fits in with the syllabus for A levels, GCSE and Scottish Highers, plus a 'user's guide' to the business pages of The Times .Let us see the jimmy choo shoes .

The Times 100 has been read and welcomed by everyone from Tony Blair, the Prime Minister, to business studies teachers - who recently marked the study an overall average of 85 per cent for relevance, content and design. Copies were sent out over Christmas and should now be in classrooms across the UK. Any secondary school and college in the country that has not received one can call 01937 541541 to place an order.

Publicité
Publicité
Commentaires
Publicité
Publicité